Project Description

PROMOTE AWARENESS AND BOOST SALES

CHALLENGE

Promote awareness and boost sales of Misura Stevia, a natural, zero calories revolutionary sweetener. Increase traffic to www.misurastevia.it and enrich the database through a mix of online and offline activities.

IDEA

A strategy based on an integrated plan of on and offline actions aimed at different target groups.

the concept of the campaign is: MISURA STEVIA, SWEETNESS THAT…

… SURPRISES YOU. A user generated film on the concept of sweetness compiled from video clips uploaded by users on the website.

… WAKES YOU UP. A contest for food lovers calling for breakfast. We create a e-book containing: 40 user generated recipes sent by the participants, recipes and tips from the blogger, 10 video recipes with Misura Stevia.

… IS GOOD FOR YOU. A website made available to schools, students and their parents on food and wellness culture. The site www.scuoladibenessere.it included lessons followed by games to win technology for schools.

… REWARDS YOU. A contest for food lovers calling for regional recipes. We create an e-book containing: 50 selected user generated recipes sent by the participants. Recipes and tips from the most influence local food blogger.

… MAKES YOU FEEL BETTER. Targeted wellness lovers: a tour of gyms in major Italian cities offering fruit smoothies sweetened with stevia. We also engage the gyms client with a special scale that measures the body mass index. Online videos with advice by personal trainers were also part of the campaign.