Project Description

LA REGGIA, THE NEW SPACES

CHALLENGE

Communicate the opening of more than 5.000 square metres of new spaces and shops at La Reggia Designer Outlet and promote the events set up for the occasion.

Increase the awareness of the Centre and position it as a relevant alternative for shopping experiences, particularly during the Christmas period.

Generate high-level content for the Outlet’s profiles through the contribution of influencers.

IDEA

Engage 8 influencers with strong links to the territory, and let them experience directly the events created by the Centre for the new opening and for the Christmas holidays.

Choose some of the influencers involved in the inauguration of the new spaces, to describe their shopping experience in some selected shops.

The creators involved documented, through their social channels, their participation in the events organised by La Reggia Designer Outlet, communicating to their audience the expansion of the Centre’s spaces and creating content capable of conveying the advantages and variety of the Outlet’s offer, particularly for the purchase of Christmas gifts.

The activity produced a total of 3.255.049 impressions and 33.148 interactions.