Account director / Strategist

Rock the brief!

Psychologist by training, communication expert by passion. After graduating in social psychology, he worked as a market researcher in the pharmaceutical sector, at Cegedim Strategic Data and Elma Research. A few years later, he decided to pursue his passion for advertising communication and, having obtained a Master in Brand Communication from the Politecnico di Milano, joined Caleidos as an account executive.

Nowadays, at Caleidos, Lorenzo is Account Director and Strategist. He manages projects, leads work teams and is responsible for relations with clients, from the initial brief to the presentation stage. His tasks include conception and development of integrated communication plans, with a special focus on digital strategy and the construction, implementation and monitoring of Paid campaigns, content production, copywriting.