EUGENIO ALBERTI

Author / Copywriter

When your shots hit the mark, you don’t need to pull below the belt.

After studying ancient literature, he took his first steps in the world of advertising at Cato Johnson with Gianni Donatelli and at Studio nuovi prodotti with Sandra Mazzucchelli and Gino Ciccognani. He has signed projects for the most important Italian brands and has behind him a robust experience in integrated communication, both corporate and product, alongside institutions, industries, technology and finance players.

A non-linear professional path has led him to measure himself with different roles in areas parallel to those of writing and creative design: accounting and news business, public relations, press office, production and artistic direction of corporate events. In parallel with his professional activities, he is a writer, curator, artist and organizer of cultural events.