Managing director

Sprinting from the start

Worked as economic researcher at the Databank company in Milan, headed the research department of a Confindustria association, and was marketing consultant for numerous projects in Italy, Germany, the Scandinavian Countries and the U.S. After serving as managing director of the first advertising company specialising in communication in Russia, she co-founded the Nexxus Group International Communications network, of which she was president for two terms. In 1985, she founded Caleidos, which adopted an integrated communication model, and, in 1998, established Teenagency, Italy’s first communication agency specialising in communications targeting the young.