Project Description

THE Z-KIDS

CHALLENGE

Leading Zecchino d’Oro kids music festival into new millennium, while bringing its history, values, songs repertoire closer to contemporary kids’ life and languages.

IDEA

What happens when the festival’s limelights go out? As an answer to this question, we have created a magic parallel world where Antoniano becomes the Academy of Strange Arts and the young singers turn into Z-Kids: superpowered girls and boys bounded to preserve peace and happiness through their musical talents.

A new and promising brand story initiated in an illustrated book distributed by Sony Music and bundled with the 52nd Zecchino d’Oro compilation cd: Z-Kids in the world of Elsewhere.