Project Description

STORES REMODELLING CAMPAIGNS

CHALLENGE

Managing the change of Italian Castorama stores into Leroy Merlin, generating store traffic for their inaugurations. Maximizing footflow and purchases in the opening days through an effective call-to-action.

IDEA

A gift parcel wrapped in green graph paper: inside the box there’s a world to be discovered, and an actual reward. A simple, evocative and versatile icon which marks the whole campaign: outdoor, radio, press, branded car fleets, in store performances with all customers getting an actual gift containing purchase vouchers, discounts and special prizes (such as a complete kitchen with appliances).