Project Description

NEW PRODUCT LAUNCH

CHALLENGE

Position and boost sales of Misura Stevia, a natural, zero-calories revolutionary sweetener. Have people taste the product handing out around one million samples.

IDEA

An uncommon and unconventional sampling for a product never seen before. Misura Stevia offered as cotton candy: sweetness at its purest is no more forbidden to those who care about their waistline. A Stevia customized cotton candy cart is touring Italy’s main cities and events as a moving ad campaign.