NEW PRODUCT LAUNCH
CHALLENGE
Position and boost sales of Misura Stevia, a natural, zero-calories revolutionary sweetener. Have people taste the product handing out around one million samples.
IDEA
An uncommon and unconventional sampling for a product never seen before. Misura Stevia offered as cotton candy: sweetness at its purest is no more forbidden to those who care about their waistline. A Stevia customized cotton candy cart is touring Italy’s main cities and events as a moving ad campaign.
![8-Visual-A1_1](https://www.caleidos-nexxus.it//wp-content/uploads/2019/11/8-Visual-A1_1.jpg)
![8-Visual-A1_3](https://www.caleidos-nexxus.it//wp-content/uploads/2019/11/8-Visual-A1_3.jpg)