Project Description

LAUNCH OF REAL ESTATE BOUTIQUE

CHALLENGE

To communicate the opening of the Nexity Boutique in Turin, a concept store dedicated to Nexity residential projects which is launching a completely new way to present real estate solutions. To generate store traffic and promote sales during the inauguration.

IDEA

From today, it is possible to shop for square metres. A metaphor enabling us to play with the language of fashion and to offer apartments with a 5% reduction at the opening in the same way as a limited edition collection. The visual synthesis which is direct and hyperbolic at the same time, is a boutique shopper with a house springing from her head.