Project Description

LAUNCH OF AUDI A4

CHALLENGE

Organise a major event for the launch of the New Audi A4 dedicated to the customer base of Sagam – the biggest car dealer in Lombardy. Involve new target groups.

IDEA

Include the event in an integrated plan which includes a series of digital teaser actions and follow-ups. The concept chosen fort the event and the whole campaign is:

NEW AUDI A4

All the technology you haven’t imagined yet.

All the show you haven’t seen yet. Live.

The reveal of the car is the core moment of the event. Thanks to the videomapping technique, the car, covered with a white veil comes to life and  becomes the background of a video made up of emotional, technical and empathic contents.

The guests also received Hi Tech  gadgets: those who booked a test drive received a 3D self image – a small Mini Me – thanks to the innovative 3D scanner installed in the event premises.

Results: 800 guests and 100 test drives booked