LAUNCH CAMPAIGN
CHALLENGE
Outline the creative concept and plan the campaign with a view to reaching an Italian and international target.
IDEA
Italy is art. Be part of it. The multisubject campaign‚ claim targets bringing the visitor-protagonist to an equal standing with the great masterpieces of painting and sculpture. A Nordic tourist with an imposing and shapely body emerges from the waters of the Tyrrhenian sea with the same blitheness and beauty of Botticelli Venus, while a powerfully-built man is profiled in a pose as solemn as that of Federico da Montefeltro in the portrait by Piero della Francesca.
![4-Visual-A1_2](https://www.caleidos-nexxus.it//wp-content/uploads/2019/11/4-Visual-A1_2-2.jpg)
![4-Visual-A1_4](https://www.caleidos-nexxus.it//wp-content/uploads/2019/11/4-Visual-A1_4-2.jpg)
![4-Visual-A1_1](https://www.caleidos-nexxus.it//wp-content/uploads/2019/11/4-Visual-A1_1-2.jpg)
![Layout 1](https://www.caleidos-nexxus.it/wp-content/uploads/2019/11/4-Visual-A13.jpg)