Project Description

LAUNCH CAMPAIGN

CHALLENGE

Outline the creative concept and plan the campaign with a view to reaching an Italian and international target.

IDEA

Italy is art. Be part of it. The multisubject campaign‚ claim targets bringing the visitor-protagonist to an equal standing with the great masterpieces of painting and sculpture. A Nordic tourist with an imposing and shapely body emerges from the waters of the Tyrrhenian sea with the same blitheness and beauty of Botticelli Venus, while a powerfully-built man is profiled in a pose as solemn as that of Federico da Montefeltro in the portrait by Piero della Francesca.