Project Description

COMMUNICATION CAMPAIGN

CHALLENGE

Develop the concept for the adv campaign, and apply it to all material in the 2016 edition of Pharmintech, the international event for technologies of the pharmaceuticals, parapharmaceuticals and nutraceuticals industries.

IDEA

Pharmintech. Never Stop Innovation.

Innovation never stops, especially in a sector like that of pharmaceuticals. Keeping up with things as they progress means running! Keep moving, keep running, keep growing.

Dynamism is chief actor in this campaign and in all the publicity material. Pills and tablets are to be the mosaic tiles composing the various images, from the running man, campaign symbol, through to the beating heart, symbol of an exhibition that is increasingly becoming the reference platform for those wishing to expand and grasp new opportunities at world level.