Tell the history and values of Milan with a line of products and gadgets that enrich the offer of the City brand targeting dwellers and tourists visiting the city during Expo.


Milan does not have a single soul, it has a postmodern identity made of fashion, culture, history, design, food culture, football, architecture and so on. A soul rich of differences but firmly built on some key points that define its state of mind. We decide to tell Milan through the names that have made it great. Not only names of people or characters, but also names of objects, places and habits. This is the Milan state of mind, this is aMILANOstateofmind.