BRANDING

CHALLENGE

To create the brand identity of a new arts and culture portal whose aim is to become a major force in the sale of tickets for museum and art gallery visits as well as art and cultural events in Italy.

IDEA

Ticket4Art, the name chosen for the portal, makes its mission statement: gather all art and culture events in a single virtual venue to facilitate one-stop ticketing. The logo combines the essential lines of an identity brand operating in the cultural milieu with the user-friendliness of online companies.