Project Description

A 360° shopping experience

CHALLENGE

Increase awareness of Serravalle Designer Outlet and La Reggia Designer Outlet by positioning them as relevant alternatives for shopping experiences.

Generate high level content for Outlet profiles through the contribution of selected influencers.

IDEA

Engage 11 influencers for each Outlet and let them experience a day of shopping at Serravalle Designer Outlet/La Reggia Designer Outlet.

The creators involved documented their shopping experience on their social channels, creating content capable of conveying the advantages and variety of the Outlets’ offerings to their audiences.

The activity produced a total of 5.437.697 impressions and 225.829 interactions.