Project Description

TO COMMUNICATE THE RESULTS OF LCA STUDIES

CHALLENGE

To publish the results of the study effected by Life Cycle Assessment which reveals that the environmental impact of plastic plates is no higher than that of other materials thought to be more “eco-friendly”.

IDEA

The campaign presents plastic plates and beakers – the usual pollution suspects – acquitted for sufficient evidence.

The “PIattomatic”, the plate eating machine specifically built for the purpose, offers a practical demonstration of the value of recycling.