Project Description

LAUNCH OF AUDI Q3

CHALLENGE

To plan a strategy for communicating the launch of the new Audi Q3, the compact SUV mainly targeting women drivers.

To publish the news in the area and organize a launch event in Milan.

IDEA

Women desire a comfortable and manoeuvrable car without compromising the elements of self-gratification and good looks. The car they desire has to “fit” like a nice dress and coordinate with their look, in the same way as a nail enamel.

We have produced a line of 12 enamels, one for every colour of the Q3 range, for use in the temporary nail bars set up inside a number of well-known Milanese venues.

The team of beauticians have painted the nails of the venue customers who, at the same time, have earned the chance to take part at the launch event held in the East End Studios.