Project Description

AGAINST THE BAN ON PLASTIC PLATES

CHALLENGE

To study a communications campaign which questions the efficacy of the ban on single-use plastic plates.

IDEA

“You notice when it’s not there” a provocative campaign which highlights the fact that plastic plates are irreplaceable in emergencies or at great events… There is no such thing as good and bad products, but right and wrongs ways of behaving. The campaign has been planned to appear in the press and to be channelled on social media in the form of short video clips.