Rina Ronchi, Ceo & Founder
Worked as economic researcher at the Databank company in Milan, headed the research department of a Confindustria association, and was marketing consultant for numerous projects in Italy, Germany, the Scandinavian Countries and the U.S. After serving as managing director of the first advertising company specialising in communication in Russia, she co-founded the Nexxus Group International Communications network, of which she was president for two terms. In 1985, she founded Caleidos, which adopted an integrated communication model, and, in 1998, established Teenagency, Italy’s first communication agency specialising in communications targeting the young.
Lorenzo Segale, Account director, Strategist
Psychologist by training, communication expert by passion. After graduating in social psychology, he worked as a market researcher in the pharmaceutical sector, at Cegedim Strategic Data and Elma Research. A few years later, he decided to pursue his passion for advertising communication and, having obtained a Master in Brand Communication from the Politecnico di Milano, joined Caleidos as an account executive.
Nowadays, at Caleidos, Lorenzo is Account Director and Strategist. He manages projects, leads work teams and is responsible for relations with clients, from the initial brief to the presentation stage. His tasks include conception and development of integrated communication plans, with a special focus on digital strategy and the construction, implementation and monitoring of Paid campaigns, content production, copywriting.
Mauro Colombo, Art director
In 1985, he began working as an art director, for B-Communication, Benton & Bowles, McCann Erikson. In 2000 he joined Caleidos, where he develops creative projects, from the brainstorming process to the implementation stage, overseeing and coordinating the work of internal and external collaborations. In over thirty years’ experience, he has fine-tuned hundreds of b2b and b2c projects for major multinationals and SMEs, in the widest variety of sectors: banking and insurance, trade fairs, food, services, metalworking, pharmaceuticals, automotive, retail, telephony, entertainment, electronics.
Anna Tancredi, Digital advertising specialist
Graduated in graphic design at IED Roma. After working for a few years at communication agencies, she decided to move on to the more conceptual and strategic aspects of communication and enrolled in a master’s program in Digital Strategy at the Politecnico di Milano. At Caleidos, she has a dual role as graphic artist and strategist.
Ervin Rushaj, Graphic designer
Prepress operator since 2002. His activities encompass various traditional graphic design specialisations and see him engaged at different printing works, performing a wide range of tasks: from photo editing to communication materials production and page setting, as well as the preparation and development of offset printing films and plates. In Caleidos since 2008, his primary role is that of online and offline file checking & preparation, but he is also involved in video editing and web platform management.
Giuditta Pieri, Account executive, Social Media manager
Became interest in communication while attending university, working as a producer in connection with a variety of below-the-line activities. She then went on to pursue this passion and eventually turned it into a job. During the course of her experience she was able to complete her education, hone her skills and extended her competencies to various communication areas. Worked as account executive for various agencies and acquired extensive experience in digital and social communication areas, thus gaining a 360-degree understanding of agency work. At present, at Caleidos, she manages relations with several clients as PR manager and Account Executive.
Gaia Cazzola, Account executive, Social Media manager
Passionate about design ever since she was a child, she used to steal Pantones from her grandmother to choose which shades to stain the table with indelibly. Perhaps this is one of the reasons why she graduated in Interior Design at the IED and then chose communication and took a Master’s degree in Brand Communication at the Milan Politecnico.
At Caleidos she follows clients and projects, in her spare time instead she loves to travel and taste local beers, strictly with a paper guide in tow.
She takes the saying no wrong questions too seriously:
Can I ask a question?
No, you can’t now, we’re inside a third-person bio. Go back to playing golf.
Eugenio Alberti, Author, Copywriter
After studying ancient literature, he took his first steps in the world of advertising at Cato Johnson with Gianni Donatelli and at Studio nuovi prodotti with Sandra Mazzucchelli and Gino Ciccognani. He has signed projects for the most important Italian brands and has behind him a robust experience in integrated communication, both corporate and product, alongside institutions, industries, technology and finance players.
A non-linear professional path has led him to measure himself with different roles in areas parallel to those of writing and creative design: accounting and news business, public relations, press office, production and artistic direction of corporate events. In parallel with his professional activities, he is a writer, curator, artist and organizer of cultural events.
Alessandro Santambrogio, Strategist
Engineer, university professor, corporate trainer. His career encompassed just about every communication discipline – from journalism to public relations, from events and media planning to digital communication –, resulting in the development of a natively integrated multichannel approach and a focus on the construction of measurable processes. In over 25 years of activity, he conceived and managed more than 400 communication projects – b2b and b2c, internal and external, corporate and product based, crisis management, local community relations, company restructuring – for small, medium and large Italian and International companies. Since 2008, one of his main tasks has been the development of integrated communication projects with a special focus on digital medial. He is the author of a book on multichannel communications ROIvolution: Gestire la multicanalità per la Lead Generation (published by Franco Angeli), and teaches at the La Sapienza University of Rome.
Livio Spalletti, Motion Graphic Designer
Failed chemical expert, Lavoisier and related epigones sincerely thank. After an initial approach to print and web graphics, he shifted to video animation, animating precisely graphics, mostly others’. Logos, infographics, convention projections and on and on.
In his spare time he is involved in prestidigitation and illusionism for the simple fact that through the reduction and simplification of movements real miracles can be achieved, on a purely scientific basis, in accordance with the principle of Occam’s razor. It only remembers the chemical formula of water and table salt, but with After Effect it does well.
Diego Gopen, Digital consultant
Graduated in Industrial design at the University of Buenos Aires and in Furniture design at Politecnico of Milano. He has been working in several projects for different departments and labs at Politecnico di Milano University. He was part of the research group behind the release of WebML (Visual modelling notation). He is co-founder at uQR.me (IoT service) and co-founder and COO at MintyPASS.com (Retail Infinity-channel solution). Since 1998, he has worked as consultant helping creating innovative digital products and services for Institutions and global brands, among others: Coca-Cola, Mtv, Telecom, PepsiCo, AmBev, IKEA, Pierre Fabre, Volkswagen, Heineken, Nestlé, Mondadori, SPAR, Audi, operating as trends researcher and developer of new digital products, ARvertising, rich internet applications, domotics interaction, interactive comm, entertainment prod, web design, SEO, brand and retail design. and in digital strategic marketing. Since 2008 he collaborates with Caleidos.
Brands are made of people and so are agencies. So far we have managed to avoid using the term “fluid” in this description, but now we really have to use it. None of us, at Caleidos, is confined to a single set of skills, each of us has developed interdisciplinary competencies and has acquired a fluid expertise. Shouldn’t we get to know each other better?
Via della Moscova 40
20121 Milano - Italy
P.Iva 07636290152
ronchi@caleidos-nexxus.it
segale@caleidos-nexxus.it
+39 0276111167
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