We build strong and memorable brand identities and positioning. We use specific tools to analyse market conditions and trends, competitors and personas Our work is data-driven and the results are interpreted using the only instrument that can do so: human intelligence.
About us
Caleidos was born in 1985 and, from the very start, adopted an integrated communication model, well before it became common practice. In 1998, it created Teenagency, Italy’s first agency specialising in communications targeting the young. It was the first agency to come up with guerrilla and nonconventional marketing actions, as well as one the first to realise the potential of the Internet. Our Pillow Fight in downtown Milan opened up new forms of interaction between a brand and the community.
Today, these two sides come together into a single entity, an agency operating across both B2B and B2C markets, affiliated with UNA.
We can take up any communication challenge by relying on our long-term experience and a current, agile organisation, which, also thanks to the team of professionals it shares premises and projects with, brings together the experience of 24 experts, covering all communication areas: advertising, branding, digital, social, web design, events and promotions.
In a few words? The strengths of the old school fine-tuned to meet present-day needs. In a nutshell? Old school, new skills.
