OLD SCHOOL NEW SKILLS
To be skilled in classic communication methods. To channel the power of strategic thinking. To harness the explosive potential of a creative idea. To focus on the brand and what it stands for. To always seek opportunities for innovation. To be human.
We believe this is what it takes to live up to today’s communication challenges.
The two souls have now joined forces to generate an agency that operates in the b2b and b2c markets and is a member of UNA and Nexxus, a group of 10 independent European agencies.
We can take up any communication challenge by relying on our long-term experience and a current, agile organisation, which, also thanks to the team of professionals it shares premises and projects with, brings together the experience of 24 experts, covering all communication areas: advertising, branding, digital, social, web design, events and promotions.
In a few words? The strengths of the old school fine-tuned to meet present-day needs. In a nutshell? Old school, new skills.
WHAT WE DO
We build strong and memorable brand identities and positioning. We use specific tools to analyse market conditions and trends, competitors and personas Our work is data-driven and the results are interpreted using the only instrument that can do so: human intelligence.
#brandidentity #posizionamentostrategico #logo
Caleidos has more than 30 years’ experience in the field of communication. A communication that has always been responsive in terms of target, media and moment in history. Perhaps we have not been particularly traditional, but today, today more than ever, we gladly proclaim our old school roots, because method, culture and experience are indispensable to communicate effectively.
#advertising #concept #mediaplan
Digital tool integration is key to success. It means integrating strategic tools and actions synergistically, directing each choice towards predetermined business targets, formulating the relative KPIs, so as to convert prospects into leads, clients and, ultimately, brand promoters.
#digital #social #programmatic #paidads
A cross-cutting approach, flexibility, intelligence. These are the keywords to create for our clients contents that are original and, first and foremost, interesting, engaging, and memorable for the audience: contents that change shape as a function of the platform and the media.
#contentstrategy #video #blog #post
Our events go beyond the boundaries of a location, they are part of a fully integrated process. When we conceive the idea, we walk unbeaten paths. When it comes to organising an event, though, we become meticulous, pedantic almost, and plan everything down to the smallest details.
#eventi #ambientmarketing #convegni #flashmob #guerrilla #promozioni
Account director / Strategist
Account executive / Social Media manager
Digital advertising specialist